Xirena is a lifestyle brand with roots in California in the 70s to the ocean town of Formentera in Spain. Xirena was founded by creative director Dierdre Roffoni. The meaning of the word Xirena means Mermaid in Spanish, which helps convey the essence of the brand. The essence of the brand is effortless, carefree, and casual. The brand creates pieces that move and breath with the body and have breezy silhouettes in sun-bleached colors and neutral prints. 

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