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Maison Djouf Background Story & Lookbook

Posted on November 10 2020

Maison Djouf Background Story & Lookbook

Owner and partner of Shop Tamarind Healdsburg, Andrea Kenner has faced many challenges in the past two years. Starting with the devastating flood of her Sebastopol store, then fires and mandatory evacuations in the newly relocated Healdsburg store. Now countless fires later and of course Covid-19, retail is a difficult industry regardless adding in unexpected natural disasters has been extra trying. With the fast pace of the fashion industry coming to a halt due to the current pandemic, there was surprisingly a feeling of quietness and time to cultivate something new. The silver lining of our current times has been a point of deep reflection and at times a general "taking things into your own hand kinda feeling..."

"I would not change the course of my life and am a strong believer everything happens when it is supposed to." Andrea quotes.

Now more proud than ever to announce the launch of her small capsule collection Maison Djouf represents heart and soul. Grateful to have beautiful partners at Tamarind, which has allowed her to focus on motherhood as well get back into design.

Designer Bio:

Sonoma County-based designer and owner/partner of Shop Tamarind Healdsburg, Andrea Kenner launched her label, Maison Djouf, in October, 2020. Inspired by vintage fabrics and classic timeless pieces, she creates an aesthetic that evokes global femininity and grace. Inspired by her husband’s African roots, the label is playfully named after his surname and the silhouettes after his sisters. The Maison Djouf collection embodies both beauty and sustainability, creating styles that are easy to wear and easy to fit into. Recognizing the importance of lowering fashion’s carbon footprint, Andrea works with remnant and vintage fabrics, and only produces small batches hand-sewn in Los Angeles. Expect beautiful dresses and elegant cover-ups with playful prints that reflect an energetic global feel!

 
Model: Ayan Sahl
Photography: Shiloh Strong
Designer/Stylist: Andrea Kenner