Paloma Wool the brand is named after the designer herself. Paloma created her brand as a project that focuses on the act of getting dressed as well as ideas and space of getting dressed. The brand is very creative, playful, and edgy. The Paloma Wool brand does creative awareness in the designs by creating its own path in conscious manufacturing by, supporting local production, transparency, and using minimal waste procedures. The brand also uses sustainable fibers, low-impact dyes, and ethical printing methods. Paloma Wool encourages responsible shopping.